Commuting to work, school or to do errands using an active mode of transportation takes planning. Because of the 6-month long 5th Street Bridge Rehabilitation Project in Courtenay, BC, the regional district wanted to encourage people to make the choice. Anyone driving in the Comox Valley over the past few months has inevitably noticed the increase in wait times to cross the 5th Street bridge, or the traffic backed up to get over the 17th Street bridge. And with the growth projections for our region, this increase in vehicle traffic is only going to get worse.
But how do we get people to start thinking about leaving the car at home and cycling, walking or taking transit more?
If people have a car, they want to use it. But…gas prices have soared above $1.50 and depending on the length of the commute, cycling can actually be faster than driving. So through a series of radio ads, bus wraps, Activity Guide ads, social media posts and contests, Comox Valley residents are being encouraged to remember how freeing it feels to leave the car at home and to cycle, walk or take transit at least one day a week.
Right now, anyone who posts a photo of themselves on Facebook or Instagram using the hashtag #ActiveComoxValley is entered to win one of 3 gift cards to a local bike shop of their choice!
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Drivers can even leave their car at one of the two Park and Ride lots and walk or take transit from there. To learn more about the 5th Street Bridge Rehabilitation Project, visit https://www.courtenay.ca/EN/main/city-hall/projects-gallery/5th-street-bridge-rehabilitation.html
To follow our campaign through Active Comox Valley visit https://www.facebook.com/ActiveCV
Don’t forget to activate your commute!